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Dennis Hissink : September 9th 2006 - 18:10 CET

AgfaPhoto DC-735


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AgfaPhotoAgfaPhoto DC-735 : The digital camera specialist plawa has been granted an exclusive license for AgfaPhoto digital cameras effective today, when the agreement came into force. The license was granted by Cologne-based AgfaPhoto Holding GmbH. Agfa has been one of the most prominent names in the photography industry for over a century. According to a digital camera survey conducted by Stern magazine in 2004, Agfa has 83 percent brand awareness, making it the second best known camera brand. One of the first models is the 7 Megapixel AgfaPhoto DC-735 digital compact camera. The AgfaPhoto 735 features 3x optical zoom, 4x digital zoom, a metal housing, rechargeable Lithium Ion battery and a 2.5-inch LCD monitor.
AgfaPhoto DC-735AgfaPhoto DC735 camera - Quality
AgfaPhoto Holding CEO Dr. Frank Nellissen noted the following: "In plawa we've found a licensee that has the product and marketing acumen in this key product sector that is needed for success in this aggressive and fast moving market. The AgfaPhoto brand is all about providing photo retailers with quality cameras at good prices. plawa has decades of marketing and manufacturing experience with cameras and is a known quantity in the industry, making them the perfect partner for us".

AgfaPhoto DC-735 digital camera - Megapixel
"Market success will be decided in the high volume price segment ranging from 99 to 199 euros for five to ten Megapixel digital cameras. We will be launching a line of cameras with features of varying scope in September. We will also be unveiling the first AgfaPhoto digital cameras for partners and industry professionals at Photokina in Cologne," noted Michael Roessler, CEO of plawa-feinwerktechnik GmbH & Co. KG.

AgfaPhoto DC-735

AgfaPhoto digital camera - European distribution
plawa hopes to gain a five percent market share in the medium term on the basis of outstanding products, the robust AgfaPhoto brand and an enticing warranty and technical support package. plawa will be marketing AgfaPhoto digital cameras in Germany, while the other European markets will be serviced by distributors. When it comes to product development, plawa has extensive experience with leading Asian production and technology partners such as Flextronics, which is already on board as the partner for the new product line.

About plawa
plawa was founded in 1969, expanded rapidly as a specialist in slide frames and film rolls, and with these products became a leader on the German market. In 2000 the company entered the digital photography market and now distributes AgfaPhoto digital cameras. In addition to popular digital music and mobile TV/video products, plawa is also master distributor of the world's first mass produced laser keyboard, the Celluon Laserkey. Product lines and promotional products are supplied to photography, IT, electronics and food sector retailers throughout Europe from the company's headquarters in Uhingen.





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