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HP & Care campaign against global poverty
Ilse Jurriën : September 7th 2006 - 01:07 CET
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HPHP & Care campaign against global poverty : Sharing a common belief in the power of photography to draw attention to social issues, HP and Care are teaming together in a joint global program that will send teams of photographers to capture the essence of Care’s “I Am Powerful” campaign. In the next two months, the program will dispatch five photographic teams, each composed of one renowned photographer and a photography student, to different regions of the world where Care has on-the-ground poverty-fighting operations. The images taken during the expeditions will be used to showcase the power of today’s digital printing technology. It will also expose new audiences to Care’s work to empower women in the fight against poverty.
HP & Care campaign against global povertyHP Graphics & Imaging Business
“This collaboration with Care was a natural fit,” said Stephen Nigro, senior vice president, Graphics and Imaging Business, HP. “At HP, we continually strive to invent more innovative printing and photographic technologies to help professional photographers make a lasting impact. We are delighted to be working with an organization that has a longstanding history of creating stunning imagery to document its life-changing work.” Images from the shoots will be produced on the latest technology from HP’s portfolio of professional photo printers - empowering the photographers to truly print their visions of powerful women. Demonstrating HP’s excellence in color and black & white printing, the images will be showcased at a variety of events this fall.

Care campaign - Help poor women use photography
Care’s “I Am Powerful” campaign raises awareness about how empowering women contributes to the fight against global poverty. In 70 countries, Care helps women create lasting change for themselves, their families and their communities. “We are thrilled to be working with HP to showcase our work with women across the world,” said Deb Neuman, Care senior vice president of External Relations. “In Care’s 60 year history, we have found that photography is one of the most important ways to tell our story. With the I am Powerful campaign in its first year, this project is an important step in chronicling the work of our organization and progress being made in poor communities.”

Adobe Illustrator & Photoshop
Also supporting the campaign are a variety of HP pro photography partners including Adobe Systems, the provider of the industry-leading Adobe Illustrator and Adobe Photoshop software, which have redefined the quality and complexity of images that can be created for print; GretagMacBeth, a subsidiary of X-Rite Incorporated, a leading provider of color management solutions comprised of hardware, software and services for accurate color from input to output verification and communication of color data; and Hasselblad, one of world’s leading companies of high-end digital cameras.

About the Photography Teams
Traveling to Care projects in Cambodia, Egypt, India, Peru, Angola, participating teams include:

Ami Vitale and Sam Penninger - India : Vitale’s photographs and stories from events in Europe, the Middle East and Africa have appeared in publications including Time, Newsweek, U.S. News and World Report, BusinessWeek, The New York Times, The Los Angeles Times, USA Today, Financial Times and MSNBC (and others). Penninger is in his final year at Royal Melbourne Institute of Technology and is looking forward to moving into travel/editorial photography.

Maggie Steber and Jessica Wunderlich - Peru : Steber is an award-winning documentary photographer who has traveled to 53 different countries to create visual stories for The National Geographic, Life, The New Yorker, Smithsonian, People, Merian Magazine (Germany), The Times Magazine (London), Newsweek, Time and Sports Illustrated. Wunderlich is pursuing her bachelor’s degree in visual journalism at Brooks Institute of Photography and beginning her Career in photography and documentary filmmaking.

Meredith Davenport and Una Brosnan - Egypt : Davenport is a freelance photojournalist. She lived in Latin America for six years, where she worked as a staff photographer and regional coordinator for Agence France Presse. She covered civil unrest, political corruption and drug issues in Colombia as a freelance photographer for The New York Times, The Los Angeles Times and The Guardian, among others. A physics graduate and a recent graduate from the Paris, Institute of Photography, Brosnan's photographic work explores many dimensions, from studio to photojournalism. She is looking forward to returning to Africa where previous assignments took her to Ethiopia.

Phil Borges and Hoshito Omija - Cambodia : For more than 25 years, Borges has lived with and documented indigenous and tribal cultures around the world. Striving to create a heightened understanding of the issues faced by people in the developing world, his work has been celebrated through a wide variety of exhibits and award winning books, including Tibetan Portrait: The Power of Compassion and Enduring Spirit. He also has hosted several documentaries for National Geographic and Discovery channels. Omija is a fourth year student at Nihon University in Japan, with a special focus on portrait photography.

Evelyn Hockstein and Ilan Godfrey - Angola : Based in Nairobi, Kenya, Hockstein is a photojournalist covering the fate of civilian populations in conflict. Her work has garnered several awards, including a Pulitzer prize nomination for her coverage of child labor in West Africa and has recently been published in a collective book, Broken Bodies, Broken Dreams, about violence against women. A regular contributor to The New York Times, her work has also been published globally in The Washington Post, The Los Angeles Times, Time, Newsweek, Stern, L'Express, and U.S. News and World Report, among others. Godfrey graduated from the University of Westminster with honors. He has a bachelor of arts degree in Photography and as received the David Faddy scholarship to continue study in a Masters degree in Photojournalism.

About Care
Care is a leading humanitarian organization fighting global poverty. Last year, Care programs improved the lives of more than 45 million people in 70 countries. Care tackles underlying causes of poverty so that people can become self-sufficient. Recognizing that women and children suffer disproportionately from poverty, Care places special emphasis on working with women to create permanent social change. Women are at the heart of Care’s community-based efforts to improve basic education, prevent the spread of HIV, increase access to clean water and sanitation, expand economic opportunity and protect natural resources. Care also delivers emergency aid to survivors of war and natural disasters, and helps people rebuild their lives.

About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, home computing, imaging & printing. For the four fiscal quarters ended July 31, 2006, HP revenue totaled $ 90.0 billion.

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