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Ilse Jurriën : September 6th 2006 - 23:04 CET

Red dot award Communication design 2006

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Red Dot AwardsRed dot award Communication design 2006 : “Less is more” - in the face of almost unlimited possibilities, good design is characterised by clarity and an emphasised message, according to the jury of this year’s red dot award: communication design. Due to the richness of possibilities in communication design, today good design has to define a clear line and show individual character. According to the experts, good communication design has to be above all informative, without being confusing, and it should translate complex matters into a clear language of forms. The outstanding works that have received a red dot this year are quiet but subtle; they are touching and get under one’s skin with wit and irony.
Red dot award Communication design 2006Red dot editorial - Design dimensions
In the ‘Editorial’ category the jury ascribes a new, very high quality to the book. The materiality of books gets a completely new meaning in times of the Internet. The constant development in production opens up new dimensions of design, and makes unusual formats and innovative forms possible. A return to craftsmanship is staged artfully and executed in high-quality with perfected typography. High-quality works, which try to translate complex matters into a simple form, reflect the demands on the designer.

Red dot award poster - Design
The contemporary poster specialises mainly in the cultural field. Often disconnected from it original, mainly informative role, in the age of electronic mass media the poster appears to mostly exist for its own sake. This freedom allows designers to set examples with unusually designed posters. Among this year’s entries are works characterised by outstanding craftsmanship; good ideas were realised successfully. Due to the subtle humour employed, the message can often only be accessed at a second glance. Another striking aspect is the interplay of many cultural influences in poster design. Different communication habits of different cultures create very diverse designs as well as an interesting variety.

Red dot packaging design
Fun is to the fore in the field of packaging design, despite the manufacturers’ clear and strict requirements. A noticeable aspect is the reduction to the essentials, which is carried out in original ways. Colours, clear lines and forms and a concise typography are captivating; a modern-looking simplicity gives the packaging a precious character. In the medical field, high functionality and user-friendliness are the most important factors, such as for example in the case of cleverly thought-out pill packaging, which allows different portioning, thus sensitively adjusting to the patients’ individual needs.

Red dot award corporate design - Successful appearance
Emotions and passion also have a place in business reports. If the tightrope walk between a tradition-oriented company presentation and a designer’s individual creation is managed successfully, then they provide the perfect basis for a successful appearance. Among this year’s entries are works with a lot of humour, in which design merges perfectly with company ideology. Humanity comes first and design makes it possible to make a company appear reputable and likeable in public at the same time.

Red dot interactive media
In the field of interactive media technical innovation is most obvious. Thanks to DSL many users now have fast Internet connections – this also opens up new possibilities for designers, since long loading times for flash animations or videos no longer have to be considered. What is noticeable in this year’s entries is an enthusiasm for moving pictures. Following television programmes, the sequences of images are becoming more playful and the design is more experimental overall. Anything is possible, from an integration of complete videos and a psychedelic play of colours to minimalist, clear layouts. The acoustic background is also becoming increasingly important in the field of web-design, but a perfect combination of image and sound is (still) scarce. According to the jurors, the art is in the targeted use of the available technical possibilities. The most important requirement on web-design is successful interaction with the public which provides both sides with the greatest possible benefits.

About red dot design award
With altogether more than 5,000 entries in its disciplines ‘red dot award: product design’, ‘red dot award: communication design’, and ‘red dot award: design concept’, the red dot design award is one of the leading and largest design competitions worldwide. Since 1955, outstanding design quality has been publicly honoured and presented in an exhibition by the Design Zentrum Nordrhein Westfalen on an annual basis.

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